About Us

Dedication and creativity is what we aim for.

Who we are

Founded from art inspiration and elegance fashion.

At our watches jewelry store, we pride ourselves on offering meticulously crafted watches that combine timeless design with exceptional quality, allowing you to adorn yourself with true masterpieces.

The Jewel Shop

We look forward to seeing you at The Jewel Shop in Santa Monica to see our Watches and Jewelry Collection

Tony Ayoub

"Take a memory home with a jewelry"

Our history

The Jewelry Shop

  • The Jewel Shop was established in 1974 on the Third Street Promenade in Santa Monica by Tony Ayoub and his father who migrated to the United States in search of the American Dream From Egypt.
  • For more than forty years, two generations of the Ayoub family have been serving the local customers of Santa Monica and around the world with warmth and personal attention to detail. It is all about customer service and making the customer feel at home.
  • Tony also attends many jewelry shows in search of beautiful and unique pieces of jewelry as well as quality watches.
  • We look forward to seeing you at the Jewel Shop                                        

Tony Ayoub

Why Choose us

Bright and shiny jewelry made just for you

Choose us for unparalleled elegance and exceptional craftsmanship, where each watch becomes a treasured masterpiece.

Good Material

Crafted with precision using the finest materials, our watches epitomize quality and sophistication.